Skip to content

Week 11, May 8, Part I Survey Results About Fees

May 27, 2013


Pre-class announcements –

Dorie Silverman  is offering a “Summer camp” continuing ed for yoga teachers, two Tuesday afternoons for 3 months during the summer, 3 hours each class.  “Friend” Dorie on Facebook to learn more.

Geri reviewed the results from the class survey related to fees, policies, privates, corporate classes, etc.  Here are the highlights.


  • Range of fees for private $60-$125, the average was about $100 per hour
  • Some offer discounts if client pays cash, or buys a package – some never discount
  • Small group rate – $150, or some charged their private rate with $10 per each additional person.  Some small group events included mom/daughter party, couples party, etc.
  • Charge for travel to privates ranged from $10-$20 depending on distance
  • Duration of privates, 60-90 minutes
  • Some studios have very low private rates to help build overall clientele.  The volume is higher, teachers get more exposure.  One teacher talked about teaching as much as 15 privates a week in addition to her group class
  • If you do a private in the studio and that student asks you to come to their house for a private, is that considered appropriate?  If the studio does not have a policy against it, it’s considered okay.
  • If you are doing a private and arrive on time but the client is not ready, make sure the class concludes at the originally scheduled time.
  • Set boundaries.  Some teachers prefer to do privates at studios instead of going to someone’s house, some only do women or couples when a man and woman are both there.
  • Cancellation policy – one teacher said if a private student cancels within 5 hours of class and can reschedule in the same week, she does not charge for the cancellation.  Others have a 24 hour policy, but are flexible.
  • Let new clients know your policy and get it out in the open right from the start.  Good to have rules, and good to be flexible when appropriate.
  • Privates can be good, but they go in waves, should try not to count on privates for financial stability
  • Ideas for building your private clients business:
  • Tell existing clients that your schedule has opened up and if they have a friend to recommend, you would consider it.
  • Announce after class that your schedule has opened and you’re now accepting privates
  • If someone comes up to you after class with some special requests or needs, consider suggesting a private
  • Having a website helps that tells about you, and mentions private instruction available.
  • Waivers for privates – for corporate clients yes, but most did not have waivers for privates

Corporate Rates

  • Corporate class rate $60-$200, some charge $10 per student

Health Club Rates

  • Health club hourly rates range $40-$60 per hour

Studio Rates

  • Most studios offer a flat rate, around $30 per class, with an additional amount per student after the 6th student.  The per student ranges was $3-$11.  For example at one studio, the rate is $3 for students who buy a monthly pass and $5 for others
  • Specialty workshops – $15-$50 per student depending on length of workshop, with 30% going to the studio, and 70% to the teacher.  Some had 60/40 split
  • If it’s an ongoing class, the split with the studio is typically 50/50. An example of an ongoing class is “Teachers’ Conversation”


  • Retreats $60-$100 per day per student – a well-attended retreat can be a lucrative endeavor – teach two classes per day.
  • However, yoga retreats are declining in attendance, possibly due to market saturation

Other yoga vacation options

  • – vacation option where you can be a teacher for a week at a tropical luxury resort and pay just $500 per week for your hotel accomodations.  Great way to travel on the cheap
  • Teacher is residence – can go for one month or a specific amount of time and keep traveling

Advice about setting fees

  • When setting fees – whatever you charge, you have to feel completely comfortable saying whatever the amount is – have to feel secure with it and can be direct about it with clients.
  • From the studio owner standpoint, think very hard about the initial price you set – don’t set too low – it takes a lot the change the amount, too much paperwork, student pushback, etc.
  • Several teachers ask for a raise annually
  • Keep your prices in pace with inflation – if you haven’t raised you rates in 5 years, you should think about an increase.
  • We have a responsibility to ourselves and the greater good of other yoga teachers to keep our rates at a fair market value and charge what we’re worth.

Non-compete clauses

  • Becoming more common

Liability insurance

  • Good to have liability insurance
  • Most studios and health clubs have their own, but also require teachers to have their own policy
  • With Yoga Journal’s insurance offering, you no longer have to buy journal with insurance
  • Philadelphia Insurance was the liability insurance that most used

Emergency in class

  • What should you do when some in your class has an emergency?
  • Think about how you will handle an emergency in advance
  • Ask people to leave class, call 911, be prepared
  • Keep your CPR certification up to date
  • You can never be fully prepared – it’s scary when something happens – but think through the situation in advance.
  • One studio recently did a CPR training for their teachers.

None of us become yoga teachers because we want to become a millionaire.  It’s a service – a valuable service, but it’s hard to make a living.  Consider keeping your day job for a few years until you can build up your practice and following.  The Core Power and other yoga chains have changed the dynamics of the yoga business.  Groupons also can be a blessing and a curse.

With so many yoga teachers saturating the market, you almost have to have niche.  There is a trend toward developing more specialization in your yoga teaching.  Consider what’s good for you and go with it.


From → Uncategorized

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: